Pizza Hut has rolled out a refreshed global identity, with India among the first markets to implement the transformation. The rebrand introduces a modernized logo, updated store design, and a new global tagline, “Feed Good Times.”
The shift is aimed at creating more contemporary and engaging dining experiences, with phased rollouts across India through 2026. The updated identity also strengthens Pizza Hut’s positioning as an “Instigator of Joy,” reflecting its intent to stay relevant to evolving consumer expectations and younger, experience-driven audiences.
The new design identity incorporates softer curves, fluid lettering, and a distinctive double “Z” and flowing “H” that add energy and modern appeal while enhancing recognition. Stores in India will increasingly feature modernized dining spaces aligned with this refreshed look.
As the first innovation under this new identity, Pizza Hut has introduced the Ultimate Cheese Crust, available on all pan pizzas. This indulgent upgrade adds a molten cheese layer inside the crust along with a cheese crown, designed to deliver a richer, creamier experience with every bite. The product reinforces Pizza Hut’s strategy of strengthening its core offerings through innovation, moving beyond seasonal, pricing-led campaigns.
For India’s retail and foodservice sector, this rebrand represents more than an aesthetic shift. It reflects how global QSR brands are rethinking positioning by prioritizing customer experience, design-led identity, and menu innovation to build stronger loyalty in an intensely competitive dining landscape.
