PepsiCo India has expanded Quaker’s portfolio beyond breakfast with the launch of Quaker Protein Ladooz and Quaker Protein Chikki Bites, targeting consumers seeking convenient, protein-rich snacking options.
The new products are available in two variants: Rose Dry Fruit Ladooz and Ragi Choco Chikki Bites. Both are priced at ₹10 per pack and made with oats, containing 12% protein and high fibre. The products are also free from artificial flavours and palm oil.
The launch aligns with PepsiCo India’s strategy to strengthen its Better-for-You snacking portfolio by introducing products that combine familiar Indian snack formats with nutritional benefits.
The company cited findings from The State of Protein & Fibre in Urban India, a study conducted in collaboration with Euromonitor International and the Indian Institute of Millet Research (IIMR). The research examined consumer awareness and consumption patterns around protein and fibre.
According to the study, 70% of respondents consume less than 41g of protein daily, while 61% fall short of their recommended daily fibre intake. High costs also remain a barrier, with 60% of respondents identifying affordability as a challenge to consuming sufficient protein.
The findings further indicate a preference for incorporating nutrition into familiar food formats. About 89% of Gen Z, millennial and Gen X respondents said they wanted protein to be available in more everyday foods.
Commenting on the launch, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “At PepsiCo India, we are evolving our Foods portfolio to meet the changing needs of consumers and offer greater choice across snacking occasions. Better-for-You innovation is a key part of this journey. Our consumer insights, reinforced by our research on protein and fibre intake trends, point to an opportunity to make these ingredients more accessible and easier to incorporate into everyday diets. With Quaker® Protein Ladooz and Chikki Bites, we are bringing together the nutritional benefits of oats with much-loved Indian snacking formats, making nutrition more relevant in snacking rituals. This advances our ambition to democratize protein and fibre by bringing together familiarity, convenience and affordability. As we continue to strengthen our portfolio, our focus remains on creating innovations that respond to evolving consumer needs and make better choices accessible to more Indians.”
Sriram Iyer, Marketing Director – Quaker, PepsiCo India, said, “Quaker has long been synonymous with the goodness of oats in India, and with this launch it is bringing its trusted nutrition credentials to the snacking category. Ladoo and chikki are formats Indians already enjoy and understand, making them a natural canvas for us to bring together oats, protein and fibre in a familiar and enjoyable way. Our new campaign brings this proposition alive through a daily dilemma – why should choosing nutrition mean compromising on taste? With Protein Ladooz and Chikki Bites, we are excited to expand the role Quaker® can play in consumers’ lives and begin a new chapter for the brand in India.”
