Ochre Spirits, the Goa-based craft beverage house, has announced its entry into India’s booming cocktail mixer segment with the launch of Ochre Club, a range of bar-quality cocktail mixers. This launch not only introduces a new product range but also marks Ochre’s first move into direct-to-consumer (D2C) retail, reflecting broader shifts in how Indians are drinking and entertaining. Ochre Club launches with five classic mixers: Whiskey Sour, Picante, Mojito, Margarita, and LIIT.
Each recipe has been developed and tested with Ochre’s community of professional mixologists, promising balanced flavours and easy preparation at home. The mixers are available in 200ml glass bottles and travel-friendly pouches, with each bottle yielding four cocktails (Rs 347). The range is now available for purchase on the Ochre Club official website (www.ochreclub.com), e-commerce platforms, and through Ochre’s existing offline distribution network.
John Royerr, Founder of Ochre Spirits, said, “We are thrilled to open the doors of Ochre Club, our foray into cocktail mixers. Launching with The Classics felt right; the drinks people already love, made the Ochre way. But this is more than a launch for us. Ochre was built to be India’s craft house of beverages, one house for every great drink an evening can ask for, and today that house reaches the consumer’s doorstep for the very first time. The journey has just begun.”
By FY28, Ochre Spirits plans to have Ochre Club available in 300 towns and over 3,000 retail, modern trade, and off-trade outlets, with digital and quick commerce channels projected to contribute more than a third of Ochre Club’s overall revenue. The company expects the mixers and adjacent beverage portfolio to add over Rs 37 crore to its business, supplementing the growth target it has set for its spirits division.
