Nester, a premium design-first, tech-enabled homeware brand, has announced the onboarding of Kunwarjeet Grover as Co-Founder and Chief Business Officer (CBO). The strategic appointment marks a significant milestone in Nester’s growth journey as the company strengthens its leadership to accelerate expansion across digital channels and scale its premium home solutions portfolio.
Kunwarjeet Grover brings over a decade of experience in building and scaling digital-first consumer brands. Prior to joining Nester, he played a key role at Honasa Consumer Ltd. and Wellbeing Nutrition, contributing to their rapid scale-up across distribution channels and strengthening their e-commerce presence. Over the years, he has also worked with established legacy brands such as Himalaya Wellness Company, Havells and Philips, gaining deep expertise in channel distribution, business development and omnichannel growth strategies.
At Nester, Kunwarjeet will lead business strategy, revenue growth, go-to-market initiatives and marketing. Meanwhile, Abhinav Singh, Founder and CEO of Nester, will continue to oversee new product design, sourcing, operations and supply chain. Together, the leadership aims to build a robust foundation for a digital-first, design-led homeware brand positioned to disrupt the premium home appliances and lifestyle segment.
“Kunwarjeet has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands, which truly aligns with Nester’s goal and vision. As we are building the foundation of our growth journey, we need someone who can build the systems and lead us into the disruptive growth,” said Abhinav Singh, Founder and CEO, Nester.
Commenting on the onboarding, Kunwarjeet Grover, Co-founder and CBO, Nester said, “Homeware as a category is waiting to be disrupted and Nester is truly poised to do the same. I am excited to join Nester and become a part of a brand that will lead the transformation of this category and modern living by upgrading Indian homes.”
Backing the leadership move, Prayag Mohanty, Principal at Fireside Ventures, said, “Kunwarjeet has been instrumental in building some of the fastest growing digital consumer brands and we strongly believe that he will be critical in defining the next chapter of Nester. Abhinav and Kunwarjeet as a founding team will bring very complementary skillsets across consumer insighting, product development, brand building and growth hacking. This leadership hiring underscores Nester’s commitment to building long-term value and we at Fireside are excited about the future of Nester”.
Adding to this, Suhail Sameer, Founder and Managing Partner, OTP Ventures said, “We are thrilled to welcome Kunwarjeet as Co-Founder and CBO of Nester. Kunwar brings digital-savvy marketing combined with deep consumer insights honed at various category defining companies. Along with Abhinav’s strong product and supply chain capabilities, this perfectly positions Nester to scale innovative, customer-obsessed products that redefine everyday appliances.”
Founded with the philosophy of simplifying everyday living and making home routines more effortless, Nester focuses on design-led, technology-enabled homeware solutions that blend premium aesthetics with functionality. With strengthened leadership and a clear digital growth roadmap, the company aims to expand aggressively across e-commerce platforms and build a differentiated premium homeware brand for modern Indian households.
