MTR Foods announces the launch of its latest product — Minute Fresh Sambar Paste. A chilled paste that delivers sambar in just five minutes. Simply add your cooked vegetables to boiling water and paste and enjoy a bowl of delicious sambar.
“In today’s fast-paced kitchens, idli and dosa have become go-to meals. But preparing sambar feels like a hassle, with its time-consuming dal cooking and tadka preparation. At MTR, sambar has always been a cherished dish. And now, understanding the evolving needs of urban households, MTR brings a convenient, no-compromise solution that keeps the taste intact,” said the company.
Key highlights of the product are that it is ready in just five minutes, dal and tadka included with no added preservatives. The company stated that it is a perfect companion to MTR Fresh Idli & Dosa Batter.
The product is available in a 200g pack, and can be purchased on quick commerce platforms as well as at retail stores in Bengaluru. It’s the easiest way to enjoy fresh, flavourful sambar — quickly and effortlessly.
Sunay Bhasin, CEO, MTR Foods business unit, said, “At MTR, sambar isn’t just another product, it’s a legacy. Our products are crafted with authenticity and are deeply rooted in the South Indian culinary heritage. Sambar has always been an integral part of our journey. With Minute Fresh Sambar Paste, we are bringing that same authentic taste and promise of quality in an even more convenient format. This paste has been thoughtfully created to stay true to freshness, which is why it has a short shelf life and no added preservatives. All the essential ingredients that go into making a traditional sambar, including dal and tadka, are already part of the paste. It serves as a ready base for the homemaker, who can customise it by adding vegetables the way her family loves.”
This launch follows its deep understanding of local flavours and a strong commitment to quality. As more consumers seek convenience without cutting corners, it ensures a complete, satisfying meal is always within reach.
