MONIN India announced the theme for the highly anticipated MONIN Coffee Creativity Cup (MCCC) 2025 – “Alchemy of Flavors: A Fusion of MONIN & Exquisite Coffee.” This exciting edition will once again push the boundaries of coffee creativity, spotlighting innovative espresso-based mocktails crafted using MONIN’s premium range of syrups and beverage solutions.
A celebration of flavor innovation, craftsmanship, and community, MCCC 2025 will bring together India’s most talented coffee professionals across three regional rounds hosted in Delhi, Mumbai, and Bangalore, culminating in a grand national finale in Jaipur.
The Indian national champion will go on to represent the country at the MONIN Coffee Creativity Cup Asia Finals in Kuala Lumpur, Malaysia, on September 9, 2025, joining winners from other APAC countries.
The theme “Alchemy of Flavors” invites baristas and beverage professionals to explore bold and unexpected combinations, blending MONIN’s diverse flavors with the artistry of coffee brewing. This reflects the growing demand for elevated coffee experiences and highlights MONIN’s commitment to supporting beverage professionals with creative platforms that fuel innovation and global exposure.
Beyond being a competition, MCCC is a journey of creativity, skill, and storytelling. It celebrates the evolution of modern coffee culture in India, empowering professionals to experiment, challenge norms, and set new trends in coffee mocktails.
Germain Araud, Managing Director, MONIN India Pvt. Ltd., shared his enthusiasm for the upcoming event, stating, “We’re proud to return with the MONIN Coffee Creativity Cup this year. This initiative is designed to offer a meaningful springboard for emerging talent, providing visibility and access to a wider, even global stage. It reflects MONIN’s deep-rooted commitment to giving back to the community that inspires us every day. As MONIN continues to grow within the coffee industry, this competition offers us a valuable opportunity to discover the passion and innovation that professionals bring to their craft.”
Winners will receive exciting prizes at both the regional and national levels, with the Grand Final champion earning a global coffee experience and international farm visit.
As MONIN continues to inspire beverage innovation worldwide, MCCC 2025 stands as a bold expression of our dedication to nurturing talent, creativity, and the spirit of collaboration within India’s vibrant coffee community.
