Hyperlocal retail platform Magicpin is betting big on its rapid delivery vertical, MagicNow, expecting it to contribute 20% to its overall food delivery business by the end of the current financial year. The projection was shared by Anshoo Sharma, co-founder and CEO of Magicpin, in a statement to news agency PTI.
Launched in September 2024, MagicNow currently accounts for 13% of Magicpin’s food delivery volumes and is experiencing strong month-on-month growth. “With MagicNow—our 15-minute quick delivery vertical—already contributing 13% of total food delivery orders, we’re well on track to scale this to 20% by the end of the financial year,” Sharma said.
The service has rapidly expanded to 20 high-density urban zones across six major metropolitan cities. Sharma noted that MagicNow is witnessing stronger customer engagement, with monthly user retention rates 10% higher than the platform’s average.
Since its launch, MagicNow has significantly scaled its network of merchant and restaurant partners, increasing from 3,000 to over 21,000. The partner list includes global and national chains such as McDonald’s, Taco Bell, Wendy’s, Burger King, Faasos, and Chaayos, alongside a wide array of local eateries.
Magicpin currently offers access to over 275,000 retailers and nearly 3,000 brands across categories including fashion, food, electronics, grocery, nightlife, and entertainment.
MagicNow’s growth aligns with the broader boom in India’s quick commerce sector, where competition is heating up as platforms race to offer deliveries within 10 to 15 minutes.
