Wednesday, July 24, 2024
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Licious Moves to Offline Mode, Plans to Open 500 Stores

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Licious, an online meat and seafood delivery platform, is shifting its focus from online to offline operations, with plans to open 500 physical stores across the top 20 cities it currently serves, according to a report by Business Today.

The company’s co-founders, Vivek Gupta and Abhay Hanjura, stated that the first five stores will be established in Bengaluru within the next 2-3 months. These stores are designed to complement the existing online business and attract new customers.

The stores in Bengaluru will cover an area of 700-800 square feet, benefiting from the region’s affordable real estate. The company’s five processing plants and existing supply chain infrastructure will facilitate the swift opening of these offline stores.

Overall, this strategic move aims to enhance Licious’s market presence and attract new customers by leveraging the company’s robust supply chain and the affordable real estate in the region. This offline expansion is designed to complement and strengthen the brand’s existing online business model.

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