Licious has announced its entry into India’s rapidly growing momos segment, estimated to be worth around Rs 30,000 crore, with the launch of its new range of momos. The move marks a strategic expansion for the direct-to-consumer meat and seafood brand into a category where over 90 percent of consumption remains unorganised.
With this launch, Licious aims to bring process discipline and ingredient integrity to a segment that has grown quickly but often lacks standardisation. The company is looking to replicate its proven playbook from the meat and seafood category—focused on hygiene-led processing, stringent quality control, cold-chain management, and consistency at scale.
Momos have emerged as one of the fastest-growing snack-meal formats in urban India, driven by their convenience, flavour versatility, and compatibility with evolving consumption habits. However, the largely informal supply ecosystem has led to concerns around sourcing, freshness, and hygiene, creating what the company describes as a “trust deficit” among consumers.
Tavleen Bhatia, Business Head – Value Added Category, Licious, added, “Momos are one of the most loved food formats in the country, but the category has not always been matched by equally strong quality standards, especially in meat. At Licious, we saw an opportunity to change that. We wanted to build a product for Momo lovers that delivers bold taste, premium quality, and complete trust in every bite. Made with premium cuts of juicy chicken and wrapped in a thin outer layer, Licious Momos are designed to let the filling’s quality shine through. With no MSG, no soya fillers, and no palm oil, they reflect our commitment to bringing cleaner, better, and more dependable choices to a category people already love.”
The initial product lineup includes four variants—Loaded Chicken, Korean Chicken, Cheesy Chicken, and Chunky Prawn—built around four core promises: meaty, pure, juicy, and clean. The products are positioned to address common consumer concerns such as excessive dough, use of fillers, and lack of transparency in ingredients.
Priced from Rs 199, the momos are currently available across major cities including Bengaluru, NCR, Mumbai, Hyderabad, Kolkata, Chennai, Pune, and Chandigarh via the Licious app, website, and select offline stores in Bengaluru and Mumbai.
