Friday, June 14, 2024

KRBL Limited Unveils India Gate’s Biryani Masalas

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KRBL Limited – the world’s largest rice miller and premier Basmati rice exporter – has unveiled a novel range of Biryani Masalas to enhance the culinary experience of India’s beloved and widely cherished dish – “Biryani.” The launch strategically leverages the brand equity of India Gate in the Basmati segment, coupled with the well-established association of India Gate Classic with ‘Biryani,’ thereby introducing a compelling range termed “India Gate Classic Biryani Masalas.”

This innovative addition to India Gate’s culinary repertoire aims to redefine the biryani-making experience, providing an authentic solution for home chefs to effortlessly conjure up the magic of regional biryanis and relish it with their loved ones. Offering consumers an immersive journey into the authentic flavors of Hyderabadi, Lucknowi, and Kolkata biryanis, the new range of Biryani Masalas have a savory gravy base and a specially crafted spice seasoning mix, which makes them ideal for dum cooking.

Ayush Gupta, Business Head (Domestic), KRBL Limited, said, “It’s a strategic approach in pursuit of expanding our Domestic Business Portfolio. Our profound understanding of basmati rice uniquely positions us to make biryani truly special for consumers. Introducing our Biryani Masala in the top three varieties isn’t just about great flavors; it’s a step aligned with our business goals, reflecting our commitment to evolving consumer preferences and fostering sustained growth in the domestic market.”

Kunal Sharma, AVP Marketing and Head of Modern Trade & E-commerce, KRBL Limited, said, “The India Gate Classic Biryani Masala is a testament to our commitment to delivering the true essence of Indian cuisine. With the introduction of three regional variants, we aim to celebrate the diverse and rich culinary heritage of our country.”

India Gate Classic Biryani Masala will shortly be available at leading modern trade stores and various online platforms.

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