Keventers, the iconic Indian milkshake brand owned by Super Milk Products Pvt. Ltd., has appointed Shaurya Prabhat as its Chief Executive Officer (CEO), marking a significant leadership transition aimed at accelerating business expansion and strengthening its presence in India’s competitive food and beverage (F&B) market.
Shaurya Prabhat, who joined Keventers in 2017, previously served as Director and Chief Strategy Officer. He succeeds Agastya Dalmia, the promoter and founder credited with reviving the century-old brand for modern consumers. The leadership change comes at a time when Keventers is focusing on scaling operations, expanding its retail footprint, and diversifying into FMCG and quick commerce segments.
With over eight years at Keventers, Shaurya has played a key role in shaping the company’s business strategy, operations, marketing, and human resources. Initially leading business development during the brand’s franchise-led growth phase, he gradually took on broader responsibilities and helped define the company’s commercial direction from New Delhi. Prior to Keventers, he worked at The Smart Cube (now part of WNS), advising Fortune 100 clients across industries such as retail, banking, pharmaceuticals, and oil & gas.
“I’d like to thank the Board for entrusting me with the responsibility of shaping the company’s next phase of growth. What I’ve learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I’m extremely excited
about the vast opportunities ahead for us,” said Shaurya Prabhat, CEO & Managing Director, Keventers
Under Shaurya’s leadership, Keventers is targeting aggressive expansion, including opening 70 new outlets over the next year. The company aims to triple its business size within three years and double it again within five years. The strategy includes scaling its core outlet business while tapping into high-growth segments such as retail FMCG, institutional sales, and quick commerce—aligning with its long-term vision of building a “House of Brands” in the food and beverage industry.
Keventers is also sharpening its focus on Gen Z consumers, adapting its branding, marketing, and product innovation to align with evolving consumer preferences. The company is investing in digital engagement, social media storytelling, and experiential offerings that resonate with younger audiences. Its evolving menu—featuring trending items like waffles, boba, and cheesecake ice creams—reflects its effort to stay relevant in India’s dynamic QSR and dessert market.
“I have worked alongside Shaurya for over eight years and known him for longer – I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex of situations – from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next,” said, Agastya Dalmia, Founder, Keventers.
With a renewed leadership vision and a strong focus on expansion, digital-first branding, and product innovation, Keventers is positioning itself as a leading player in India’s fast-growing milkshake, dessert, and quick-service restaurant (QSR) market.
