Friday, June 14, 2024

Jubilant Foodworks’ Popeyes enters North India with 3 Outlets in Delhi-NCR

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Jubilant Foodworks has launched two Popeyes outlets in Delhi-NCR, marking its debut in the capital city.

“What a weekend to start with !! Popeyes new store launch in Delhi NCR today at Pacific Mall, Jasola and Mall of Faridabad,” wrote Kartik Shandilya, Lead Business Development at Popeyes – North India in a LinkedIn post.

The two new restaurants are located at Pacific Mall Jasola, NH-19, beside Jasola Apollo Metro Station, Jasola, New Delhi and Mall of Faridabad, NIT Bus Stand, K L Mehta Road, 01, New Industrial Township, Faridabad.

Jubilant Foodworks expects its fried chicken brand Popeyes to cross Rs 1,000 crore in sales in the next 3-4 years, its CEO & MD Sameer Khetarpal said last week in a media interaction.

The brand entered North India with the launch of its first outlet at Omaxe Chowk in Chandni Chowk recently. The decision to establish a Popeyes outlet in Chandni Chowk, one of Delhi’s oldest and busiest markets, renowned for its cultural heritage, underscores Jubilant Foodworks’ strategic approach to catering to diverse consumer preferences and leveraging high-traffic areas.

“This has truly been a testament to the excitement and love shown by our customers in the Capital Region, who have tasted the Popeyes flavor in other cities and have since been eager for Popeyes to open a store closer to home. We are confident that our new store in Delhi will attract chicken enthusiasts in large numbers and will contribute to the growing number of fans of this storied brand,” read the company’s LinkedIn handle.

The company has already opened 35 Popeyes outlets in India so far and is planning to ramp up expansion in the coming months. Jubilant Foodworks is the India master franchisee of Popeyes Louisiana Kitchen Inc. to open and operate Popeyes-branded restaurants in the country. It introduced Popeyes to India with a first outlet in Bengaluru in January 2022.

Jubilant Foodworks has so far adopted a cluster approach in India for Popeyes, rolling out restaurants in southern cities including Bengaluru, Chennai, Hyderabad, Coimbatore, Madurai and Manipal.

Towards the end of 2023, Jubilant had revealed plans to take the brand to the North of the country, specifically Delhi-NCR. Popeyes plans on opening at least 4 more outlets in the region this year, including in major malls.

Apart from Popeyes, Jubilant Foodworks operates as the India franchisee of other US fast food brands namely Domino’s Pizza and Dunkin.

The American multinational chain of fried chicken restaurants was founded in 1972 in New Orleans, Louisiana and is currently headquartered in Miami. Over time, the brand has revamped its visual identity and restaurant ambiance, adopting a more contemporary approach to reflect the culinary depth of the brand.

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