India’s iconic Goli Soda is making waves in international markets under its new avatar, Goli Pop Soda. Rebranded to blend nostalgia with innovation, the traditional beverage is now being exported to the US, UK, Europe, and the Gulf.
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Commerce Ministry, is spearheading this expansion, with key distribution secured through Lulu Hypermarket in the Gulf. Trial shipments have also reached Western markets.
The global launch took place on 4th February 2025, with APEDA promoting the drink at the International Food & Drink Event (IFE) in London from 17th-19th March 2025, offering Indian exporters a gateway to global buyers.
Featuring a redesigned pop opener, Goli Pop Soda is turning heads in competitive markets. The Commerce Ministry views its success as a testament to India’s potential in the global food and beverage industry.
