Friday, December 5, 2025

India’s FMCG 2.0: How New-Age Founders Are Challenging Legacy Giants

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Nikhil Doda
Nikhil Doda
Co-Founder & COO, Lahori Zeera

India’s Fast-Moving Consumer Goods (FMCG) sector is undergoing a foundational shift. For decades, the space was dominated by legacy giants—armed with deep distribution muscle, top-of-mind recall, and generations of consumer trust. But today, a new league of founders is rewriting the rules. This is not a ripple. It’s a wave. Welcome to FMCG 2.0. The…

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