Hamleys has introduced a new extension to its play and retail universe with the launch of India’s first-ever Hamleys Café at Phoenix Mall of the Millennium, Pune. The format marks a milestone for the brand, blending play, retail and family-friendly dining into a single experience zone.
Positioned next to Timezone and the Food Court on the 3rd floor, the café spans 1,200 sq. ft., including 600 sq. ft. of seating and a total capacity of 40 guests. Designed as an accessible, relaxed space for families, the café complements the adjoining Hamleys Play zone — allowing parents to unwind while children explore and engage with the brand’s play environment.
A Café Built for Families and Playtime
The newly opened Hamleys Café has been designed with a clear purpose: to offer a simple, cozy, and high-quality refreshment option within a children’s play ecosystem. The menu includes:
- Organic Pret coffee
- Fresh desserts prepared by chefs trained by EL&N London
- Gourmet sandwiches, pastas, fries, nuggets and all-day favourites
- Veg and non-veg options designed to appeal to both children and adults
The café aims to serve not just as an add-on to a store visit, but as a convenient space for birthday parties, small celebrations, playdates and relaxed family breaks. Pricing has been structured to remain accessible:
- Coffee from Rs. 99
- Birthday packages starting at Rs. 399
Parents have the option to settle into a quiet corner, enjoy their coffee, read, or play a board game, while still keeping an eye on ongoing play activities.
A New Step in Hamleys’ India Strategy
Hamleys has been steadily expanding experiential formats in India, and Phoenix Mall of the Millennium — known for its entertainment mix and family footfall — provides the ideal setting for this first café. The addition strengthens the mall’s curated experience positioning and gives Hamleys a platform to test a format that can scale across other high-traffic locations.
With its simple design, premium-yet-accessible menu, and synergy with Hamleys Play, the café is structured to increase dwell time, repeat visits, and multi-generational engagement — all important levers for modern retail destinations.
The concept marks a significant expansion of the Hamleys brand experience in India and signals a new direction for integrated retail-plus-play formats in the country.
