Friday, January 30, 2026

Haldiram’s ‘Restaurant on Wheels’: A Fresh Track in Experiential Dining

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R S Roy
R S Roy
R S Roy serves as Editorial Advisor at IMAGES Group

Haldiram’s has debuted one of the most imaginative and operationally elegant innovations in India’s retail and food service landscape — the Rail Coach Outlet. What began as a nostalgia-tinged idea has evolved into a compelling mobility-first retail model that transforms idle rail coaches into bustling dining destinations. This initiative marks a strategic leap into non-traditional…

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