GOAT Life, a breakfast-focused D2C brand founded in 2023 by Yash Kalra, has raised Rs. 1.6 crore in an extended pre-seed funding round, led by D2C Insider Super Angels with continued participation from existing backers and new angel investors.
The round saw support from founders and investors associated with brands like Boba Bhai and Zypp Electric, along with Consumer Collective by Atrium, Rashi Agarwal, Akhil Kansal, Aayushi Khandelwal, Harsh Patel, Venus Dhuria, and Karan Kishorepuria.
The fresh capital will be used to expand quick-commerce distribution, launch new flavours, strengthen supply-chain operations, and explore adjacent categories such as protein cookies and powders.
