India’s FMCG sector is poised for robust growth. According to the IMARC group, the market is estimated to reach $1,108.48 billion by 2033 at a CAGR of 17.33% from 2025-2033. Industry players who are embracing the evolving preferences and behaviours of consumers will witness significant growth. Contributing to this, the FMCG arm of Sanjay Ghodawat Group, Ghodawat Consumer Limited, has announced its expansion plans to extend its rural and international footprint with the ambitious goal of Rs 2,500 crore in revenue by FY27, highlighting a robust double-digit growth expected year on year. This projected growth underscores GCL’s commitment to innovation, quality, and market expansion, reflecting its strong strategic initiatives and market presence.
Highlighting that FY25 is a rewarding year for the company, Salloni Ghodawat, CEO, Ghodawat Consumer Ltd (GCL), said, “The company successfully hit 100% of its Annual Operating Plan (AOP) this year, marking a major milestone. It also garnered higher brand consideration post the launch of fresh packaging and the Logo that resonated with today’s consumers. Associating with actress Raveena Tandon as the brand ambassador added a big boost, helping to increase brand recognition and build consumer trust.
Retail presence grew by 30%, and with a solid 70% RPR (repeat purchase rate), the company’s new rice consumer packs under the Star brand. Along with the rising popularity of Coolberg, it has helped expand its reach significantly. The recent acquisitions of TBH and Coolberg have also been key in tapping into the growing demand for healthier snacks and beverages. With a strong digital-first strategy, GCL is now focused on innovation, building a robust portfolio in the ‘Good for You’ and ‘Better for You’ categories to meet the evolving lifestyle choices of modern consumers. Collectively, these efforts are fuelling our goal of reaching a Rs. 2,500 Crore revenue milestone by FY27.”
After a prolonged slowdown in urban consumption that impacted the FMCG industry in the previous quarters, the metro markets are now showing transformative growth and recovery. The industry is facing a clear shift towards premiumization. Consumers today are choosing brands that reflect their values and lifestyles. Now, it is not just a matter of affordability; they are willing to pay more for quality, health benefits, or an enhanced experience.
GCL is positioning itself as a pioneer in India’s FMCG industry by prioritising customer satisfaction and adapting to market trends. Its recent expansion and acquisitions, such as those with Coolberg (India’s No. 1 Non-Alcoholic Beverage Brand) and To Be Honest (TBH – snacks made with 100% real vegetables), have revolutionized its product portfolio and market presence. Under GCL, Coolberg has reinforced its leadership in its niche, and TBH has entered the United Kingdom (UK) market. With its portfolio available in over 2,50,000 outlets across 120 cities, the company’s products are available on all major e-commerce and quick commerce platforms in India. As the consumer base is moving towards sustainability, the firm is also planning to strengthen its commitment to eco-friendly practices by becoming plastic-neutral and carbon-neutral by 2030.
While GCL has announced these strategic expansion plans, they believe that real India lies beyond the metros. They focus on staple categories that cater directly to rural and semi-urban households, especially women who are the primary decision-makers for everyday essentials in these regions. Beyond just product-market fit, the company is also expanding distribution in these segments with the right price points, pack sizes, and retail partnerships to deepen its reach.
Aligning with the health-forward choices of consumers, GCL is focusing on products like Unpolished dal, Khapli atta, and Mix Veggie Chips made from real vegetables and fruits. The company is also set to introduce various new offerings this year, including Kachhi Ghani Mustard Oil, Pulses, and Flavoured Atta. Their premium non-alcoholic beverage, Coolberg, will also introduce a new set of non-alcoholic beverages curated to enhance the experiences of health-conscious consumers.
