Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group, is celebrating 23 years of a legacy built on growth and purpose. With an ambitious goal to reach the Rs. 1,500 crore revenue milestone over the next three years, the company has already surpassed Rs. 1,200 crore in revenue, maintaining consistent double-digit growth.
Over the past two decades, GCL has accelerated its growth trajectory through strategic acquisitions, expanding its portfolio, and deepening its presence across fast-growing FMCG categories. Starting with a single product line in 2003, the company has grown from edible oils to rice, salt, snack foods, pulses, and beverages, marking milestones that underscore its ambition and agility. Built on a vision to make “better-for-you” products accessible to every household, GCL has evolved into a diversified FMCG powerhouse.
Targeting India’s new generation of health-conscious, lifestyle-driven consumers, GCL has strategically expanded its portfolio with the acquisitions of Coolberg and To Be Honest (TBH). Coolberg, India’s No. 1 non-alcoholic beer brand acquired in 2022, brings a youthful, urban edge to GCL’s impulse beverage segment. It has spearheaded the trend of non-alcoholic drinks in India, pioneering an entirely new segment in the beverage industry and reshaping consumer perceptions around social drinking. With GCL’s robust distribution, marketing expertise, and innovation-driven approach, the brand’s reach and influence have accelerated, making non-alcoholic beverages more accessible and appealing to a broader audience nationwide.
The 2023 addition of TBH, a premium vacuum-cooked fruit and vegetable snack brand, reinforces GCL’s commitment to innovation and healthy snacking with natural, better-for-you products. These moves underscore GCL’s vision to build a future-ready portfolio that balances health with indulgence, resonating strongly with digital-native audiences; over 60% of Coolberg and TBH’s sales now come from online channels. These acquisitions stand as anchors for sustained growth and purpose in a rapidly evolving FMCG landscape.
“Our 23-year journey is built on the belief that quality, trust, and innovation are the cornerstones of growth. Every milestone we achieve reflects our commitment to enriching everyday life with products that consumers can rely on. As we step into the next chapter, our focus remains on innovation, inclusivity, and sustainability, shaping a stronger, more future-ready FMCG business,” said Salloni Ghodawat, CEO, Ghodawat Consumer Limited.
From convenient pack sizes to premium healthy alternatives, GCL’s “Better for You” innovation strategy is shaping its next phase of growth. The recent launch of NPDs such as Besan, Rawa, Maida, and Suji, along with upcoming categories like Mix Veggie Chips and Coolberg Diet, further strengthens its diversified portfolio.
GCL has solidified its presence in key markets, such as Maharashtra and Karnataka, backed by celebrity endorsements, regional campaigns, and a strong digital-first approach. With over Rs. 25 crore invested annually in marketing, GCL leverages data-driven insights and real-time performance tracking to maximize campaign impact.
GCL’s manufacturing excellence is powered by advanced Swiss technology and the ISO/IEC 17025-accredited Ghodawat Analytical and Research Centre, ensuring quality and innovation at every step. With its asset-light expansion strategy, GCL is now scaling 8 new contract manufacturing units (CMUs) to fuel its staple categories.
As Ghodawat Consumer Limited turns 23, the company is setting its sights firmly on the future. With plans to boost exports to neighbouring countries and a strong commitment to healthy, ready-to-eat, and “better-for-you” food innovations, the company is focused on meeting the evolving needs of new-age consumers. The company is also expanding its reach across both regional and national markets, staying true to a consumer-first approach. By combining a rural-first mindset with metro-ready distribution, GCL ensures its quality products are accessible to households in every part of the country. This people-centric vision is at the heart of GCL’s journey as it aims to reach the Rs. 1,500 crore milestone and create a lasting impact across India’s diverse communities.
