Tuesday, June 9, 2026

From staple to gourmet: Transformation of tea consumption in India

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Tea is integral to the contemporary Indian culture. For Indians, it is not just a drink but the most consumed concoction, outnumbering its rival coffee, by 30 cups to one. With such a massive scale of consumption, Indians might feel that they know their tea. However, there is much yet to be discovered about this…

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