Wednesday, July 24, 2024

Esah Tea Introduces Sustainable Microplastic-Free Cotton Tea Bags

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Esah Tea, a D2C tea brand from Assam, has announced the launch of the world’s first microplastic-free cotton tea bags. These innovative tea bags are 100% chemical-free, biodegradable, and handmade, reflecting the brand’s commitment to sustainability and customer health.

Priced at Rs 5 per bag, they offer an alternative to conventional plastic tea bags, which release 11.9 billion harmful microplastic particles per cup.

Commenting on the product launch, Bijit Sarma, Founder and CEO, Esah Tea, said, “At Esah Tea, we’ve always viewed ourselves as more than just purveyors of fine tea. The introduction of our microplastic-free cotton tea bags is not merely a product launch—it’s a paradigm shift in how we approach tea production and consumption. We’re addressing a critical health and environmental issue while simultaneously elevating the tea-drinking experience. This launch notably exemplifies our belief that exceptional quality, responsible production, and environmental stewardship can and must coexist in perfect harmony. I am extremely thankful to our R&D team whose day and night efforts have brought our toxin-free tea bags to fruition. We invite conscious consumers to sip responsibly and sustainably with Esah Tea.”

Esah Tea’s product portfolio includes more than 20 variants, such as Honey Lemon Green Tea, Organic Assam Breakfast Tea, Organic Handmade Black Tea, and an array of flavor-infused options like Organic Blue Tea, Organic Lychee Black Tea, Organic Chamomile Green Tea, Organic Peach Green Tea, Organic Vanilla Chai, and Rose Lychee Black Tea. The brand also offers a line of instant chai, featuring enticing variants like Cardamom, Masala, and Kadak chai, along with the health-conscious Instant Mango Turmeric Latte.

Priced between INR 199 and INR 399, Esah Tea products are available nationwide through online channels, including the official website and major e-commerce platforms like Amazon.

The brand also has a presence in selected retail stores across major cities, including BKD, Rajmandir, Shubham Store, and Kisan Mandi, as well as Modern Bazaar, Sodhi’s Supermart, Ravi and Rohit Departmental Store, and more.

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