Drix has announced a high-impact collaboration with the upcoming film Marty Supreme, in association with PVR INOX Pictures, bringing together cinema, pop culture, and next-generation beverages through a visually driven, experiential partnership.
At the centre of the collaboration is Drix – Orange Crush, whose bold orange identity mirrors the distinctive visual branding of Marty Supreme. The partnership is built on a shared colour language and energy-led appeal, allowing the brand to integrate seamlessly into the film’s ecosystem across cinemas, engagements, and curated brand moments.
Speaking on the collaboration, a spokesperson for Drix said, “This partnership felt organic from the outset. The visual alignment between Marty Supreme’s bold orange branding and Drix – Orange Crush allowed us to collaborate in a way that feels intuitive, immersive, and culturally relevant—especially within the cinema environment.”
The collaboration underscores Drix’s growing focus on strategic pop-culture partnerships that extend beyond traditional advertising, tapping into experiential formats and high-recall consumer moments. Marty Supreme is slated for release across PVR INOX cinemas nationwide on January 23rd.
