Wednesday, December 3, 2025

Distributor Diaries, Chapter 7: M S Corporation

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FACT FILE

Name Rajesh Ailani 
Age 57
Company Name M S Corporation
City/Region of Operation Ahmedabad/Gandhinagar 
Years in the Distribution Business 20
Key Product Categories You Handle Food Grains; especially rice and pulses
Brands You Work with Crown, Basmati, Rentio Toor Dal, Angur Toor Dal
Coverage Reach3300
Types of Retailers You Supply toChain stores, wholeseller, semi-wholeseller, retails
No. of Team Members/Employees 15
Average Daily or Weekly Dispatch Volume 60 Tons
Modes of OperationOffline, online, omnichannel
Technology Usage in Operations, if anySalesman Tracking & Fleet Tracking
Typical Order Turnaround Time30 Days
Most Active Sales ChannelsOffline
Future Plans or Expansion Goals100 Crore Turnover soon, and build a platform to list and showcase the product for ordering

Led by Rajesh Ailani, M S Corporation began its journey in food distribution when the company transitioned from foodgrain trading to partnering with Good Basmati Company. Over the years, the firm has built its reputation on constant upgradation, perseverance, and strong personal connections with retailers.

Adapting to market shifts, M S Corporation has embraced digital ordering, faster supply chains, and demand for smaller pack sizes, ensuring speed and efficiency. When evaluating new brands, the company prioritizes demand and margin, while sustaining trust-driven relationships that span years.

A forward-looking distributor, M S Corporation is investing in custom technology solutions to address operational challenges and better serve partners. Rajesh Ailani emphasizes that empowering distributors with invoicing opportunities in modern trade and quick commerce can unlock greater confidence and collaboration between brands and their distribution partners.

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