Dabur India Limited has appointed Shashishekhar Mukherjee as General Manager – Digital Marketing & D2C, effective August 2025. With nearly two decades of experience in digital strategy, consumer engagement, and retail transformation, Mukherjee will lead Dabur’s data-driven brand growth and direct-to-consumer initiatives.
He joins Dabur from Reckitt, where he spent over nine years as Head of Digital Marketing, spearheading campaigns for Dettol, Durex, Veet, and Moov—initiatives that delivered measurable business outcomes and won recognition at the APAC Effies, Asian WARC, and EMVIES.
Mukherjee also serves as a Board Advisor to the Indian Influencer Governing Council and is a member of the Mobile Marketing Association’s APAC Retail Media Network, contributing to shaping best practices in digital and retail media. Previously, he held leadership roles at GSK (now Haleon), Mindshare, GroupM, and Publicis Groupe, managing digital strategy for global and Indian brands such as Sensodyne, Eno, PepsiCo, Twinings, Domino’s, HP, and MTS.
Recognized among the IMPACT Digital Power 100 and named one of Brand Equity’s Top 30 Digital Marketers, Mukherjee brings deep expertise in leveraging data, technology, and content to drive consumer connections and business growth.
