Friday, June 14, 2024
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Cream Stone Ice Cream opens new outlet in Vellore, Tamil Nadu

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Cream Stone Ice Cream Concepts, a prominent player in the Indian ice cream industry, is strategically expanding its presence to beat the surging heatwave across the country. Recently, the brand inaugurated a new outlet in Vellore, Tamil Nadu, marking another step in its growth trajectory.

Founded in 2009 in Hyderabad, Cream Stone has made a significant impact in the ice cream market with its unique concept of ice cream. Unlike conventional ice cream, Cream Stone specializes in hand-mixing and beating ice cream on a frozen cold stone. This process allows for the precise blending of ingredients and ice cream, ensuring a unique artisinal dessert. This approach has resonated well with customers, helping the brand carve out a niche for itself in a competitive market.

Over the years, Cream Stone has expanded beyond Hyderabad, establishing a strong presence in various Indian cities including Bangalore, Chennai, Pune, Vizag, Cochin, Coimbatore, and more. This expansion reflects the brand’s commitment to bringing its distinctive ice cream experience to a wider audience.

The brand’s expansion strategy is supported by a franchise-led model. However, Cream Stone’s approach to franchising is selective and specific. They do not engage in partnerships, joint ventures, private limited companies, or limited liability partnerships (LLPs). Instead, they focus on individual entrepreneurs who are dedicated to operating a store as a full-time business. This ensures that each outlet maintains the high standards and quality that Cream Stone is known for. Notably, this franchise model is only applicable outside of Hyderabad, suggesting a direct operational approach within their home city.

As of now, Cream Stone boasts 15 stores across India, according to the company’s website. This network of stores not only provides customers with a delightful ice cream experience but also demonstrates the brand’s growing footprint in the Indian market. With its recent opening in Vellore, Tamil Nadu, Cream Stone continues to build on its success, bringing its unique ice cream offerings to more consumers and solidifying its position in the ice cream industry.

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