Indian tea chain Chai Sutta Bar (CSB) has ventured into the premium café market with the launch of its new brand Kaffee-La’.
Kaffee-La’ is a high-end café concept that offers a luxurious and relaxing ambiance to its customers. With its unique design, quality equipment, and staff training module, Kaffee-La’ offers a variety of menu items including a selection of coffees, teas, and premium beverages to its consumers. CSB opened the first Kaffee-La’ outlet in Indore, Madhya Pradesh.
The company has adopted a franchise-led model for its brand expansion. The franchise cost of each outlet depends upon various factors like location, city, and others. However, the minimal investment cost varies between INR 45 – 55 lakhs, as per the brand’s website.
Kaffee-La’ also uses data-driven marketing to deliver targeted campaigns and achieve a high ROI. By leveraging advanced data analytics, the brand optimizes marketing initiatives and tailors messaging to reach its target audience. Their goal is to become a successful franchise system and offer exceptional experience to coffee enthusiasts.
