Saturday, June 15, 2024

Brand Profile: Licious, innovating the value chain of the meat business in India

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As India’s largest tech-first full stacked d2c fresh meat and seafood brand, innovation is at the core of everything at Licious. Today, the brand is the first in its segment to have turned a unicorn and is counted among the country’s leading brands because it has been able to solve prevailing customer pain points of quality, hygiene, freshness and convenience in a sustainable manner through pioneering solutions.


Retailer/ Brand Name: Licious
Parent Company: Delightful Gourmet Pvt. Ltd.
Launch Year: 2015
Company Headquarters: Bangalore
Key Executives: Abhay Hanjura and Vivek Gupta – Co-founders
Retail Format: D2C Online; modern retails & channel partners for select products


Geographical Area of Store Operations: 23 cities across India
Major Product Categories: 300+ SKUs in 3 categories – raw & fresh, ready-to-eat & ready-to-cook New Initiatives: Recently launched a plant-based meat brand, UnCrave; to take its play further in the alternative protein business


Annual Revenue: Rs.1,000 crore
Customer Base: 2.5 million
Number of Monthly Orders: 1.5 million; ~90% orders are from repeat customers
Employee Base: 6,000+ Future Plans: Continue championing the cause of fresh meats & seafood sector and work towards putting it on the frontline of consumer businesses in India; An ESG (environmental, social, governance) compliant automated processing plant spread over 150,000 sq.ft. is being put up in Bengaluru; Two more processing plants to come up, in Kolkata and Kochi; Look for complimentary businesses to acquire while finding ways to improve the underlying technology of the business; Widen its reach in Tier II cities.

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