Brand Profile: Flipkart Wholesale, a digital B2B platform for groceries

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Launched in September 2020, Flipkart Wholesale – the digital b2b marketplace of Flipkart and an omnichannel b2b player – which also operates Walmart India Best Price stores after rebranding them, wants to achieve ease of doing business for retailers and manufacturers by taking b2b grocery retailing in India several notches higher.

STORE HIGHLIGHTS

Name of the Retail Venture/Enterprise: Flipkart Wholesale
Parent Company: Flipkart India Pvt. Ltd.
Headquarters: Bengaluru
Year of Launch: 2020
Retail Format: B2B Wholesale online; Omnichannel B2B player
Major Product Categories in Food & Grocery: Staples, Snacks, Spices, Beverages, FMCG, Personal Care, Home Care, Hygiene Products, Laundry Utilities, Cleaning Materials

KEY SPECS

Geographical Area of Operation: 2000+ cities across Andhra Pradesh, Assam, Bihar, Chhattisgarh, Daman and Diu, Goa, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Mizoram, Nagaland, Odisha, Pondicherry, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh and West Bengal
Number of Physical Stores, if any: The ‘Best Price’ brand of Walmart India with a network of 28 stores and e-commerce operations is housed under Flipkart Wholesale and rebranded as Flipkart Wholesale Best Price stores
Grocery Member Base: 6 Lakh+

PERTINENT NUMBERS

Turnover: Reported Rs. 42,941 crore in revenues in FY21, up 25% from the previous year while losses had declined 22 per cent to Rs. 2,445 crore
Customer Base: Serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions)
Services Offered: Access to product assortment, credit offers, payment options, and end-to-end service via feet-on-street associates, app, and cash-and-carry stores
Key Personnel: Koteshwar L.N, Business Head
Employee Count: 201-500
Future Plans: Continue expanding its geographical footprint and kirana customer base in India