Brand Profile: DMart, good products at knockdown prices

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From the launch of its first store in Powai in 2002, DMart today has expanded to 302 hypermarkets and supermarkets across 12 cities in 11 states with some 135 new stores in the offing by 2024.

STORE HIGHLIGHTS

Retailer/ Brand Name: DMart
Parent Company: Avenue Supermarts Ltd.
Company Headquarters: Mumbai
Launch Year: 2002, in Powai
Retail Format: Hypermarkets and Supermarket stores
Key People in the Organization: Neville Noronha, Managing Director & CEO
Major Product Categories: Food, Toiletries, Beauty products, Garments, Kitchenware, Bed and Bath Linen, Home Appliances, Crockery, Footwear and more.

KEY SPECS

Total No. of Stores Under the Retail Brand Currently: 302
Total Retail Trading Area Currently: ~13 million sq. ft.
Region: 294 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan; Stores in 12 cities
Store Ownership Model: Company owned, long-term lease, and rented

PERTINENT NUMBERS

Number of Employees: 11,312 permanent and 40,777 contract hires as on 31st March 2022
Future Plans: Continue expanding its footprint in the larger cities while exploring opportunities in smaller towns. Likely to add about 135 new DMart outlets by March 2024