Saturday, June 15, 2024

Brand Profile: Balaji Grand Bazar, Building successful convenience stores

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Balaji Grand Bazar’s first store, spanning 360 sq. ft, was launched in 1958. The brand has come a long way since then – from just one shop in Hyderabad to 13 stores across Hyderabad and Secunderabad in Telangana today.


Retailer/ Brand Name: Balaji Grand Bazar (Sunil Agarwal Group) Key People in the Organization: Sunil Kumar Agarwal, MD; Prateek Agarwal, Executive Director; Darpan Agarwal, Executive Director
Company Headquarters: Hyderabad
Launch Year: 1958
Retail Format: Convenience and Supermarket stores
Total No. of Stores Under the Retail Brand Currently: 13


Number of Employees: 300
Major Product Categories: Groceries, Fresh Fruits and Vegetables, Toiletries, Cosmetics, Dry Fruits, Foodgrains, Edible Oils, Organic and Herbal Products, Biscuits and Chocolates, etc. from leading Indian and International brands


Total Retail Trading Area Currently: 62,421 sq.ft.
Geographical Area of Operation: Hyderabad; Secunderabad (Telangana)
Operating Model of Stores: Lease, rent and company owned.

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