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Brand Profile: Balaji Grand Bazar, Building successful convenience stores

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Balaji Grand Bazar’s first store, spanning 360 sq. ft, was launched in 1958. The brand has come a long way since then – from just one shop in Hyderabad to 13 stores across Hyderabad and Secunderabad in Telangana today.

STORE HIGHLIGHTS

Retailer/ Brand Name: Balaji Grand Bazar (Sunil Agarwal Group) Key People in the Organization: Sunil Kumar Agarwal, MD; Prateek Agarwal, Executive Director; Darpan Agarwal, Executive Director
Company Headquarters: Hyderabad
Launch Year: 1958
Retail Format: Convenience and Supermarket stores
Total No. of Stores Under the Retail Brand Currently: 13

KEY SPECS

Number of Employees: 300
Major Product Categories: Groceries, Fresh Fruits and Vegetables, Toiletries, Cosmetics, Dry Fruits, Foodgrains, Edible Oils, Organic and Herbal Products, Biscuits and Chocolates, etc. from leading Indian and International brands

PERTINENT NUMBERS

Total Retail Trading Area Currently: 62,421 sq.ft.
Geographical Area of Operation: Hyderabad; Secunderabad (Telangana)
Operating Model of Stores: Lease, rent and company owned.

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