Saturday, June 15, 2024

Brand Profile: Arambagh’s Foodmart, East India’s leading neighborhood supermarket chain

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Launched in 1997, Arambagh’s Foodmart today operates 66 stores in all major cities of West Bengal, and is one of the top three retail chains in eastern India, positioning itself as a unique format between the neighborhood kirana store and the supermarket offering modern ambience and attractive promotions.


Retailer/ Brand Name: Arambagh’s Foodmart Pvt. Ltd.
Launch Year: 1997
Company Headquarters: Kolkata
Key Executives: Biyas Roy, Executive Director
Retail format: Convenience store and Supermarket
Store Count: 66
Store Size: 600-1000 sq.ft.
Total Retail Area: 46,000 sq.ft


Geographical Area of Store Operations: East India’s leading neighborhood supermarket chain 38 stores are in Kolkata, 18 in other
tier II cities and 10 in North Bengal including Siliguri and Jalpaiguri
Major Product Categories: FMCG; Grocery; Beverages; Ice-cream; Ready-to-eat snacks; Confectionery; Frozen products; Fresh Chicken under its private label Arambagh Chicken; Toiletries; Stationery
Store Service options: In-store shopping; Delivery
Store Ownership Model: Lease & Rent


Average Monthly Turnover of Stores: Rs. 8.5 crore
Average Bill/ Ticket Size: Rs. 150
Sales per sq.ft.: Rs. 2,346 per sq.ft.
SKU Count in Store: 3,000 to 7,000, depending on the size and locality of store
Annual Turnover: Rs. 102 crore
Same Store Sales Growth: 12.93%
Supplier Base: 350 vendors supplying to two Distribution Centres in Kolkata and Siliguri, and direct to stores
Employee Base: ~400
Future Plans: Open 10-15 new stores over 2023; Venture into the other eastern states where there is no modern format exclusive grocery retail chain yet

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