Wednesday, June 19, 2024

Brand Profile: 24SEVEN, India’s fastest-growing chain of convenience stores

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Beginning its retail journey in 2005 with its maiden store in Delhi, 24Seven, a convenience chain now has 125 stores under its brand stable with plans to expand to 5,000 stores over the next 5 years, covering all metro cities in India.


Retailer/ Brand Name: 24Seven
Parent Company: Godfrey Phillips India Ltd
Launch Year: 2005, first store in Delhi
Company Headquarters: New Delhi
Key Executives: Samir Modi, Managing Director, Modi Enterprises
Store Count: ~125
Retail Format: Convenience Store
Store Size: 700 sq.ft. to 1,500 sq. ft.
Total Retail Area: 1 Lakh sq.ft.+

Geographical Area of Store Operations: Delhi, Gurgaon, Hyderabad, Faridabad, Noida, Ghaziabad, Chandigarh, Mohali, Zirakpur, Panchkula

Major Product Categories: Daily Need Groceries; Snacks; Beverages; Wines; Chocolates; Ready-to-Eat Food; Personal Care products; Cigarettes

Store Service Options: In-store shopping; Online Orders; Delivery Store Service Offerings: Domestic and International courier services; Instant photo development; Bill payments; Mobile phone recharges; Movie tickets, and more

Store Ownership Model: Company-operated stores run on lease and rental basis; Franchise ownership; SKU Count in Store: 3,000


Average Bill/ Ticket Size: Rs. 350

Average Footfall per day in a Store: 1,170

Average Sales/sq.ft.: Rs. 152

Employee Base: ~500

Annual Turnover: Rs. 405 crore for FY21-22

Future Plans: Reach 5,000-store milestone by 2025; be present in all metro cities of India

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