Biryani Bees, a biryani and Indian meals brand incubated by Wolfpack Labs, has raised $1 million in funding from the Vivek Oberoi Family Office to accelerate its expansion across India’s Tier 2 markets.
The investment will be used to expand the brand from its current three outlets in Uttar Pradesh to 10 outlets across the state, Madhya Pradesh and other high-potential tier-2 markets, laying the foundation for a larger national expansion.
Actor Vivek Oberoi said, “What attracted us to Biryani Bees is not just the love for the product, but the business model behind it. India’s next wave of consumption is going to come from Tier 2 and Tier 3 cities, and we believe there is a massive opportunity to build high-quality, standardised and affordable food brands for these consumers. Biryani Bees has the potential to become Indian food what McDonald’s became to QSR: consistent, accessible and trusted. We are excited to partner with Nitin and the team as they take the brand to its next phase of growth.”
The investment will enable Biryani Bees to take this proven model into new markets while strengthening the brand and operating infrastructure required to scale across multiple states.
The funding will initially focus on expanding Biryani Bees to 10 outlets, strengthening its central kitchen infrastructure, building its operating team and establishing a repeatable expansion playbook across Tier 2 markets.
Prerna Gupta, Co-Founder, Wolfpack Labs, said, “From the beginning, we wanted Biryani Bees to look and feel like a national brand, not a local biryani business. We built the visual identity, packaging and brand world with the ambition of making Biryani Bees feel as polished, recognisable and aspirational as the global QSR brands people already know and trust. The opportunity now is to take that brand equity and pair it with a highly efficient operating model to build something truly national.”
Nitin Tiwari, Founder, Biryani Bees, said, “We started Biryani Bees with a very simple belief: consumers in India’s Tier 2 cities deserve food brands that offer the same consistency, quality and experience they expect from the best national chains, but at a price that works for an everyday meal. This investment allows us to take what we have built in Uttar Pradesh and replicate it across markets. Our immediate goal is to reach 10 outlets, prove the model at scale and then build Biryani Bees into India’s most trusted everyday biryani and meals brand.”
Once the company reaches this milestone and demonstrates the scalability of its model across multiple states, Biryani Bees expects to be positioned for a larger institutional funding round focused on national expansion and establishing a dominant presence across India’s tier-2 markets.
Biryani Bees currently operates through a central kitchen-led model, enabling the company to deliver consistent quality, standardised food and attractive unit economics across its outlets. The business is currently operating at an annual revenue run rate of approximately Rs 25 crore, while maintaining strong profitability. The brand has also built a strong position on India’s leading food delivery platforms.
