BigMuscles Nutrition has unveiled its newest experiential store in Zirakpur, Punjab. This milestone marks the beginning of Phase 2 of the brand’s retail expansion journey, following the establishment of 20 experiential stores across North India.
Located at Singhpura Chowk, Zirakpur, the new 300 sq. ft. store has been designed as an experiential destination where consumers can discover, understand, and experience the brand’s comprehensive portfolio of sports nutrition products. Moving beyond the traditional retail format, the store offers personalised product guidance from trained experts alongside live sampling opportunities, allowing fitness enthusiasts to experience proteins, pre-workouts, BCAAs, and other nutritional supplements before making a purchase.
Complementing the in-store experience, the brand will also conduct dedicated consumer engagement programmes across gyms within the surrounding catchment area through product sampling sessions and fitness-focused activations, enabling the brand to connect directly with local fitness communities.
Speaking on the launch, Jitika Gupta, Co-founder & CMO, BigMuscles Nutrition, said, “At BigMuscles Nutrition, we believe that retail should be more than just a point of sale. It should be a destination where consumers can learn, experience, and make informed choices about their fitness journey. Our experiential store format allows us to engage directly with consumers, understand their nutritional needs, and build trust through expert guidance and product trials. The launch of our Zirakpur store marks the beginning of the next phase of our retail expansion, and we remain committed to strengthening our presence across underserved markets while making high-quality sports nutrition more accessible across India.”
Yogesh Garg, Retail Manager, BigMuscles Nutrition, added, “Our experiential stores are designed to bring consumers closer to the brand by creating a more interactive and personalised shopping experience. At the Zirakpur store, customers can receive expert guidance based on their individual fitness goals, explore our complete product portfolio, and try products through live sampling before making a purchase. We look forward to building a strong fitness community in the region and becoming a trusted destination for sports nutrition.”
The company plans to further strengthen its presence across underserved cities in North India while expanding into Rajasthan and key South Indian markets, including Bengaluru, Hyderabad, and Chennai.
