GTGO, the Korean food and beverage platform behind GOPIZZA, Gochujang and Dalkomi, has partnered with CJ Foods to introduce Bibigo Bapsang in India. The exclusive strategic partnership will mark the first entry of CJ Foods’ QSR concept into the Indian market.
The launch will begin with three outlets in Bengaluru, marking the India debut of Bibigo Bapsang. The initial rollout will be followed by a broader expansion across the country.
GTGO entered India five years ago through GOPIZZA and has since expanded its presence to more than 65 stores across its three brands: GOPIZZA, Gochujang and Dalkomi. The company plans to use its existing infrastructure and experience in India’s food service market to support Bibigo Bapsang’s expansion into key markets.
Under the partnership, CJ Foods will invest in the Bibigo Bapsang outlets, while GTGO will manage the brand’s operations and expansion in India. The restaurant network will include standalone dine-in outlets and food court formats to cater to different consumer preferences.
Bibigo Bapsang aims to bring traditional Korean bapsang-style meals to Indian consumers through a contemporary dining concept adapted to the local market.
The brand will primarily target Gen Z and younger consumers, particularly those interested in Korean food, entertainment and culture. Through this approach, Bibigo Bapsang aims to make Korean cuisine a more accessible option for everyday dining in India.
Mahesh Reddy, Co-Founder and CEO, GTGO, said, “Bengaluru has always been a special market with a vibrant crowd that is ready to try new things. These stores are more than new locations; they are another step towards making high-quality, approachable Korean food a regular part of everyday life for more people across India.”
A spokesperson from CJ Foods added, “In Bengaluru, we aim to offer a fun, approachable Korean dining experience through customisable meal sets and bibimbap. By combining CJ Foods’ leading brand and product expertise with GTGO’s deep local-market understanding and agile execution, we will bring the value of Korean food to more consumers across India.”
