Wednesday, June 19, 2024

Amazon Fresh Records 43% Y-o-Y Sales Bump for Ice-creams & Dairy Beverages

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This summer, Amazon Fresh has seen a significant surge in demand for mangoes, ice creams and dairy products. The company said it witnessed over 30% growth in Mango flavored ice creams, Mango based dairy beverages (lassi, yogurt, shakes) and 43% year-on-year increase in units sold of Ice-creams and Dairy Beverages categories.

Srikant Sree Ram, Director, Amazon Fresh India, said, “Our customer base expanded with a 20% rise in ice cream shoppers and a 33% surge in those purchasing dairy and dairy alternative beverages. To meet the diverse preferences of our customers, we curated a comprehensive selection of products, ranging from frozen desserts to premium natural fruit-based ice creams and healthier alternatives, including sugar-free, vegan, and low-calorie options, catering to evolving consumer demands.”

He further added that among cities, Delhi emerged as the top consumer of ice creams, followed closely by Mumbai and Bengaluru, while Mumbai led in dairy beverage purchases, trailed by Delhi and Bengaluru. “Vanilla emerged as the most beloved ice cream flavor, and Buttermilk, the most preferred beverage of the season among buttermilk, lassi, flavored milk, milkshakes, smoothies, dairy alternatives such as almond and oats milk among others.”

Amazon Fresh offers free shipping, i.e., free delivery on all orders above INR 249. Through attractive offers such as “Buy More Save More,” super saver deals, and monthly/weekly cashback on basket purchases, customers are empowered to save significantly on their grocery needs.

The company also offers a simplified shopping experience, with a dedicated app-in-app for grocery, and convenient features like personalized widgets, buy-again option, and reminders to ensure that frequently shopped items aren’t forgotten during checkout. “Customers love the easy selection and navigation, and our recent launch of multiple thematic stores and events like mango store, summer store, cricket store etc. offers them the best value across our entire selection and high-quality groceries,” said Ram.

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