Canada’s Mary Brown’s Chicken will accelerate its expansion in India, with MB Chicken, the Indian brand’s identity, set to double its network from 5 to 10 outlets by December 2026. The expansion will include five new outlets across Delhi-NCR and Punjab, followed by a planned rollout of approximately two outlets per month from January 2027.
With 21 additional sites already signed/under fit-out, MB Chicken will pursue a growth roadmap, targeting more than 220 outlets over the next four to five years and Rs 550 crore in revenue by 2030. The strategy will combine a wider geographic presence in India with a focus on sustainable growth, operational consistency, and customer experience.
As the brand accelerates its expansion roadmap, it has garnered interest from several prominent high-net-worth individuals (HNIs), family offices and institutional investors exploring potential growth-capital partnerships. This growing investor interest underscores the brand’s emerging position in the sector and the confidence in its scalability and future potential.
The five upcoming outlets will be located at Whiteland Sector 70, Gurugram, and Broadway Plaza Banga, Punjab, in November 2026, followed by Pacific Mall, Dwarka, New Delhi; Inayat Plaza, Patiala, Punjab; and Boulevard Walk-Greater Noida West, in December 2026. The new outlets will also introduce MB Café in phases, featuring coffee and breakfast offerings to expand the brand’s appeal across different day parts.
Commenting on the expansion, Anmol Mahajan, CEO and Promoter, MB Chicken India, said, “India loves chicken, but it has had very few choices in fried chicken. Mary Brown’s has been Canada’s favourite since 1969 because everything is made fresh, from scratch. We want MB Chicken to be India’s go-to fried chicken brand, in malls, on high streets and on every highway. As we expand, our focus will remain on delivering a consistent customer experience and building sustainable growth across our existing and new markets.”
Dylan Powells, Vice President – International Development, said, “Having shown a strong presence in Canada, we see India as a key market for our international expansion and one of our biggest growth opportunities outside our home market. The country’s evolving consumer landscape, growing market potential and increasing demand present significant opportunities for us to strengthen our presence, expand our footprint and build long-term growth. India will therefore remain a key focus as we advance our international development plans.”
Having established its initial presence in Punjab, MB Chicken India will expand across Delhi-NCR, Punjab, Haryana, the North-East and South India. The brand will also explore opportunities at airports and other high-footfall locations to reach a wider consumer base.
As it expands its network, MB Chicken India will not prioritise business performance over outlet count alone. Its growth strategy will emphasise same-store sales growth (SSSG), Unit economics, operational consistency, food quality and customer experience, while strengthening the performance of existing outlets.
