Horlicks has launched a new protein powder that provides 24 g of fermented yeast protein and 4 g of prebiotic fibre per serving. The product is available in three variants — Chocolate, Coffee and Unflavored in single-serve sachets.
The powder is packed as 28 single-serve sachets in a 1 kg pack. It is now available at retail outlets and select online platforms across India.
Rajneet Kohli, Executive Director – Foods, Hindustan Unilever, said, “Horlicks has a legacy of over 100 years, built on strong science and nutrition credentials. As we continue to evolve with the changing needs of consumers, protein is a natural extension for the brand. We see an opportunity to make it more relevant and accessible for everyday lifestyles. When we spoke to consumers, one insight that really stood out was that ‘life is a gym’, whether it is rushing through a busy workday, navigating a long commute, carrying groceries or simply keeping up with everything the day demands. This insight led to our larger thought, ‘Your Day Is the Real Workout.’ With Horlicks Protein Powder, our ambition is to make quality protein easier to incorporate into the everyday lifestyles of millions of Indians.”
The product uses fermented yeast protein, which Horlicks says contains all nine essential amino acids. The finished product has a PDCAAS (Protein Digestibility-Corrected Amino Acid Score) of 1.0. It also contains inulin, a prebiotic fibre, and papain, a plant-derived digestive enzyme.
Sujatha Jayaraman, Vice President & Head, Foods R&D & Regulatory Affairs, Hindustan Unilever, said, “As consumers become more aware of protein, the conversation also needs to move from simply how much protein a product contains to the quality and completeness of that protein. That thinking shaped the science behind Horlicks Protein Powder. Fermented yeast protein provides all nine essential amino acids, while the finished product has a PDCAAS score of 1.0, a recognised measure of protein quality and digestibility. We have complemented this with inulin, a prebiotic fibre and papain, a plant-derived proteolytic enzyme that aids protein digestion. The result is a science-led formulation that brings together high-quality complete protein with ingredients selected to support protein digestion and gut-friendly nutrition in one product.”
The fermented yeast protein used in the product is naturally lactose-free.
