Naman Negi has joined Blue Tokai Coffee Roasters as Director – Business Development, taking on a key role in shaping Blue Tokai brand’s next phase of growth across India. As India’s specialty coffee market continues to expand beyond its traditional urban strongholds, coffee brands are increasingly placing greater emphasis on strategic retail expansion, location intelligence and building sustainable store networks.
In his new role, Naman will spearhead Blue Tokai’s pan-India expansion initiatives, with a focus on strengthening the brand’s retail footprint through strategic market selection, location strategy and catchment analysis. His mandate will also encompass property acquisition, lease negotiations and developing a robust national store network aligned with Blue Tokai’s growth ambitions.
Naman brings with him extensive experience across business development, retail expansion and real estate. Before joining Blue Tokai, he held business development roles at Third Wave Coffee, Costa Coffee, CBRE Asia Pacific and Cafe Coffee Day, giving him exposure to multiple facets of the retail and coffee ecosystem.
His career across coffee, real estate and advisory businesses has helped him build expertise in market expansion, property transactions, location strategy, transaction advisory and retail footprint development. This cross-sector experience positions him well for a role that sits at the intersection of real estate and retail growth.
For Blue Tokai, Naman’s appointment comes at a time when the brand continues to strengthen its presence across markets and deepen its position in India’s evolving specialty coffee landscape. His experience in building and scaling store networks is expected to support the company as it evaluates new markets, identifies high-potential locations and expands its physical footprint.
With retail expansion becoming an increasingly important growth lever for India’s coffee and foodservice brands, Naman ’s move to Blue Tokai adds another experienced industry professional to the company’s expansion leadership. His appointment is expected to play a significant role in translating Blue Tokai’s growth ambitions into a wider, strategically built national retail network.
