Haldiram’s has opened its new store in Gorakhpur, Uttar Pradesh. Located at Mouza Chaksaila, Tappa Kasba, Golghar, Gorakhpur, the outlet plays a significant role in the brand’s continued retail expansion throughout the country, especially in emerging markets.
The brand’s campaign that featured discreet red billboards resonating the message “Ache Din Aa Rahe Hai!” induced extensive interest throughout Gorakhpur.
The new outlet provides customers with Haldiram’s menu of freshly prepared delicacies and packaged foods. The menu includes unique North Indian and South Indian cuisines, chaats, nostalgic sweets, bakery products, and street favourites. Haldiram’s also offers packaged snacks, sweets, frozen foods, ready-to-eat offerings and gifting options at the new store.
The new store’s unveiling in Gorakhpur is part of Haldiram’s expansion strategy to bolster retail presence in high-demand markets beyond the metro cities of the country.
