In a strong vote of confidence for India’s emerging clean-label nutrition space, The Func. Lab has secured $1.5 million in seed funding from a distinguished group of strategic investors spanning consumer brands, healthcare, real estate, and sports. The round includes participation from Nisaba Godrej, Executive Chairperson of Godrej Consumer Products; Anand Piramal, Executive Director of Piramal Group; former Indian international cricketer and coach Abhishek Nayar; Bhakti Modi, Co-Founder of Tira; Harsh Parekh, Co-Founder of PharmEasy; Sahil Vora, Founder of Sila Group, and other investors. The capital will be used to accelerate product innovation, expand distribution, strengthen supply chain capabilities, and support the brand’s growth across digital, quick-commerce, and retail channels.
SOHFIT Founder, Sohrab Khushrushahi, who is also a celebrity fitness trainer, entrepreneur Sahil Kukreja, along with Co-Founder Daneesh Davar truly believe that The Func. Lab is committed to building trust amongst consumers who are keen on clean nutrition products with transparent labels, purposeful ingredients and formulations they can trust. The company’s current portfolio includes Salty Electrolytes, Whey Protein Isolate, Whey Protein Concentrate, and Plant Protein. Products are formulated without gums, emulsifiers, anti-caking agents, artificial sweeteners, or proprietary blends, and undergo independent testing to verify quality and label accuracy.
Sohrab Khushrushahi, Founder of The Func. Lab said, “We’ve always believed that nutrition products should be judged by what’s inside the pack, not by marketing claims. This capital allows us to invest further in product development, expand access across India, and continue building a brand rooted in trust, transparency, and effectiveness.”
In relation to her investment, Nisaba Godrej, Executive Chairperson, Godrej Consumer Products said, “I’m an avid and daily user of both their whey protein and electrolytes. I absolutely love the products and branding. The team building The Func. Lab is authentic, highly driven, and relentlessly focused on creating products consumers genuinely benefit from.”
Anand Piramal, Executive Director, Piramal Group commented, “Protein, hydration, and preventive wellness are categories that have massive tailwinds in India. The Func. Lab’s commitment to taste, quality and ingredient transparency positions it well to serve a new generation of health-conscious consumers.”
As it embarks on its next phase of growth, The Func. Lab is doubling down on its mission to transform the hydration landscape in India. Since launching in July, 2025, The Func. Lab has established a growing presence across direct-to-consumer, e-commerce, quick-commerce, and offline retail channels. Through an expanding portfolio of clean-label electrolyte and recovery products, wider national distribution, and a sharp focus on consumer trust, the company is well-positioned to emerge as a category leader in the country’s rapidly growing functional nutrition market.
