bigbasket has elevated Vishal Das to the role of Chief Buying & Merchandising Officer, recognizing his extensive contributions to the organization and his expertise in retail and merchandising. A seasoned retail professional with deep expertise in category management, merchandising, and private brands, Vishal steps into the role after a distinguished tenure within the organization.
Prior to this appointment, he served as Vice President – Group Category at bigbasket, where he played a pivotal role in driving category transformation, strengthening private label portfolios, enhancing merchandising capabilities, and scaling several high-growth business verticals.
Before joining bigbasket, Vishal held multiple leadership positions at ITC Limited, including Head of Buying & Merchandising, Group Category Manager, and National Category Manager – General Merchandise. His earlier experience also includes roles as Cluster Manager at Kmart and Hypermarket Manager at Choithrams.
His appointment comes at a crucial time as bigbasket continues to strengthen its retail proposition, private brands portfolio, and merchandising strategy amid rapid growth and evolving consumer demand. In his new role, Vishal will be responsible for leading the company’s buying and merchandising functions, with a focus on driving assortment excellence, category innovation, and profitable growth.
At the helm of bigbasket’s buying and merchandising functions, Vishal will play a pivotal role in defining the company’s retail strategy, driving best-in-class assortment curation, fostering category innovation, and delivering transformative growth across multiple business segments.
