Wednesday, May 27, 2026

HyFun Foods Sees Strong Growth In India’s Convenience-Led Burger Consumption Market

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As the world celebrates International Burger Day on 28th May, HyFun Foods highlights the rapid growth of the burger category globally and in India, driven by evolving lifestyles, rising convenience-led  consumption, and the expansion of QSR culture. Globally, burgers remain among the most consumed fast-food formats, with leading chains serving billions of burgers annually. Burger King alone serves over 2.1 billion Whoppers every year across more than 19,000 restaurants globally.

HyFun Foods currently supplies burger patties to leading QSR and foodservice partners across India while continuing to strengthen its retail and quick-commerce presence. HyFun burger patties are already consumed by 3.5 lacs of metro consumers/households via retail channels, further reinforcing the company’s role in making quality burger experiences more accessible across the country.

HyFun Burger Patty packs are available across quick commerce and retail platforms including Blinkit, JioMart, Swiggy Instamart, Zepto, and major retail outlets, enabling consumers to recreate café-style burgers at home with convenience and consistency. Made with 71% vegetables, HyFun Burger Patties cater to evolving consumer demand for flavorful, convenient, and accessible snacking solutions.

Kamlesh Karamchandani, Group Executive Director, HyFun Foods, stated, “The burger category in India is witnessing strong growth, driven by evolving consumer lifestyles, rising demand for convenience, and increasing preference for globally inspired yet locally relevant food choices. At HyFun, we are focused on making quality burger experiences more accessible across QSRs, foodservice, retail, and home consumption. Through our continued emphasis on taste, quality, innovation, and consistency, we remain committed to supporting the evolving needs of consumers and partners across the ecosystem.” 

A spokesperson from KFC added, “Burgers continue to remain one of the largest revenue-driving categories within the QSR industry globally. In India, vegetarian burgers account for nearly 55–60% of overall burger sales across several formats, reflecting strong consumer preference for veg offerings. Our association with HyFun Foods has helped strengthen product consistency, quality, and supply reliability as demand for burgers continues to grow across markets.”

A spokesperson from Burger King additionally specified, “Burger King serves over 2.1 billion Whoppers annually across its global network, highlighting the scale of the burger category worldwide. In India, vegetarian burgers contribute a significant share of overall burger consumption, driven by evolving consumer preferences and growing demand across dine-in and delivery channels. Our partnership with HyFun Foods plays an important role in maintaining quality, consistency, and operational scale across the category.”

Bringing an Indian touch to the category is HyFun’s Mumbai Aloo Vada, inspired by Mumbai’s iconic vada pav and often referred to as the “Indian burger.” Alongside products like the Spicy Paneer Patty, the portfolio reflects the growing demand for localized flavors within globally popular food formats.

According to food delivery platform trends, burgers and pizzas together accounted for nearly 8 crore orders on Swiggy during the year. Vegetarian burgers today contribute significantly to overall burger consumption across Indian QSRs, reflecting strong consumer preference for veg offerings and localized flavors. With India’s burger ecosystem continuing to expand across QSR chains, cafés, cloud kitchens, and retail consumption, HyFun Foods remains focused on driving category growth through innovation, product consistency, and consumer-centric offerings tailored to evolving Indian tastes. 

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