The Bharti Family Office’s hospitality and dining arm has announced the appointment of Sameer Singh as Head of Strategic Expansion, strengthening its leadership team as the group enters its next phase of growth across premium and casual dining formats in India.
Singh joins the Bharti Family Office with over two decades of experience spanning food service, retail, hospitality, real estate and expansion strategy. His expertise covers market entry, rollout planning, network development and large-scale growth execution. In his new role, he will lead portfolio expansion, new market entry, brand scale-up and strategic partnerships for the group’s restaurant businesses.
A dynamic and purpose-driven leader with over 26 years of experience across marketing, operations and real estate, Singh has consistently driven large-scale business transformation across organisations. Known for steering high-velocity expansion, he combines data-led decision-making with emerging technologies, including AI, to deliver measurable and sustainable impact. His leadership philosophy centres on building resilient teams, fostering collaboration and encouraging innovation while navigating complex business environments to unlock long-term value through multi-format growth strategies.
The Bharti Family Office has been building a focused food and beverage platform centred on international dining brands and experience-led restaurant formats. Its portfolio includes globally recognised brands such as PizzaExpress, P.F. Chang’s, Olive Garden and Chili’s, alongside a growing mix of casual dining concepts designed for India’s evolving consumer landscape.
Commenting on his appointment, Sameer Singh said, “The group is building a differentiated hospitality platform with a clear focus on global brands, quality execution and long-term value creation. The opportunity to shape expansion strategy and scale strong dining concepts across India is exciting.”
The appointment reflects the group’s continued focus on building a credible, professionally managed food and beverage platform in India, with an emphasis on structured expansion, strong brand partnerships and experience-led dining formats.
A Career Built on Expansion and Growth Platforms
Prior to joining the Bharti Family Office, Singh was Co-Founder and Chief Executive Officer of WokeLife, a Gurugram-based co-living platform focused on creating youth-centric living environments and community-driven spaces. Under his leadership, the venture pursued an ambitious expansion strategy targeting nearly one lakh beds across approximately 30 million square feet in a phased rollout.
He simultaneously served as Chief Executive Officer and Managing Partner at Adventus Living and Consulting, where he worked with brands on offline expansion strategies, location planning, omnichannel integration and technology-led retail ecosystems designed for direct-to-consumer businesses. He also served as Partner at Insight2Activate, advising companies on consumer insights, market entry strategies, network planning and growth optimisation.
Singh’s earlier experience in the food service sector includes his role as Vice President – Strategic Expansion at Jubilant FoodWorks, where he led business development, analytics and project management initiatives. He also served as Chief Development Officer at Hamstede Living, part of a joint venture backed by Warburg Pincus and Lemon Tree Hotels focused on developing large-scale accommodation infrastructure.
Over the course of his career, Singh has held senior leadership roles across retail, wholesale and hospitality with Siam Makro Public Company Limited, METRO Cash and Carry, Aditya Birla Retail, Bharti Walmart, The Claridges Hotels & Resorts, Arvind Lifestyle Brands, Reliance Industries, Barista Coffee Company and Oberoi Hotels & Resorts. Across these roles, he has developed deep expertise in retail expansion, business development, real estate strategy and operational scale.
With his appointment, the Bharti Family Office’s hospitality and dining business is expected to further strengthen its expansion capabilities as it scales its restaurant portfolio and deepens its presence across India’s rapidly evolving dining market.
