Bengaluru-based premium chocolate brand SMOOR has inaugurated a 68,000 sq. ft. chocolate experience centre in Avalahalli, Bengaluru East, marking a major milestone in its 15-year evolution from an artisanal chocolate concept into a scaled premium confectionery and dessert business. The facility integrates manufacturing, consumer engagement and brand storytelling, signalling the company’s push towards experiential retail and capacity expansion in India’s rapidly premiumising chocolate market.
Founded by Vimal Sharma and Nadeem Ahmad, SMOOR operates under Bliss Chocolates India Private Limited and has built a vertically integrated model spanning craft chocolate manufacturing, retail formats and omnichannel distribution. Over the years, the brand has positioned itself in the luxury confectionery space through handcrafted couverture chocolates, gourmet desserts, cafés and premium gifting solutions, targeting India’s growing base of experience-driven consumers.
The newly launched experience centre is designed as an immersive ecosystem that brings together production, innovation and visitor engagement. Describing the project as more than just an industrial facility, Chief Executive Officer Vimal Sharma said the company sought to build “belief that India can create world-class chocolate” and demonstrate that manufacturing can be “transparent, immersive, even beautiful.” He emphasised that the initiative reflects a broader ambition to show that a homegrown brand can build global-quality infrastructure and create a destination where craft, engineering and storytelling converge.
The scale of the facility reflects SMOOR’s long-term investment in manufacturing capability and brand experience. The centre enables visitors to observe chocolate-making processes, interact with creators and engage with the craftsmanship behind the products. According to Sharma, what began as a “sketch on paper” fifteen years ago has evolved into a “living, breathing ecosystem of creators, chocolatiers, engineers, storytellers and dreamers,” underscoring the company’s shift towards experience-led engagement and process transparency.
Financially, the company has been expanding steadily alongside its retail footprint. SMOOR reported revenue of about ₹149 crore in FY24, recording around 16 percent year-on-year growth, while continuing to invest in infrastructure and expansion. Filings for its operating entity indicate revenue of roughly ₹172 crore in FY25, suggesting sustained growth momentum. The brand is backed by Rebel Foods, which acquired a majority stake in 2022, and has outlined ambitions to scale to $100 million in annual revenue by 2026 through domestic and international expansion.
SMOOR’s retail presence reflects a strong focus on premium experience formats across key urban markets. Based on the company’s store locator, the brand operates around 33 physical outlets across India, including chocolate lounges, cafés, boutiques, kiosks, airport outlets and experience-led formats concentrated in Bengaluru, Mumbai, Pune, Chennai and Delhi-NCR. About 12 outlets are located within shopping malls, including Orion Mall, Nexus Mall, Phoenix Market City Pune, Express Avenue Chennai and Inorbit Mall Mumbai, while the remaining stores operate in high-street, airport and standalone locations. The brand also reaches consumers in over 50 cities through online delivery channels, supporting its omnichannel strategy.
The company’s expansion has been accompanied by product diversification across handcrafted chocolates, cakes, macarons, desserts, beverages and curated gifting hampers, positioning SMOOR at the intersection of luxury confectionery, café retail and premium gifting. Its growing network of lounges and experience centres reflects a deliberate shift towards destination retail formats where consumers engage with the brand beyond purchase.
For SMOOR, the new Bengaluru facility represents both a manufacturing investment and a statement of intent. Sharma noted that the most meaningful outcome of the project is not its scale but the response it evokes — a sense of pride and curiosity among visitors who recognise that such infrastructure has been built locally. By opening production processes to consumers and investing in large-scale craft manufacturing, the company aims to strengthen its positioning as a homegrown premium chocolate brand capable of competing with global standards while expanding its footprint in India’s evolving gourmet food landscape.
