Gurugram-based clean-label snacking brand Troovy has raised $5 million (approx Rs 45.8 Cr) in a Series A funding round led by Fireside Ventures and Sharrp Ventures, with participation from existing backers Spring Marketing Capital and Veltis Capital.
The fresh capital will be deployed to expand its online distribution footprint across e-commerce, quick commerce platforms, and its own D2C website, accelerate new product launches, and deepen penetration in India’s expanding healthy snacks segment.
Troovy positions itself as a clean-label, kid-friendly snacking brand with products free from refined sugar, maida, palm oil, and preservatives, targeting families seeking healthier snack alternatives. Over recent months, the brand has reported strong repeat consumption and growth momentum across digital channels.
