Good Monk, the flagship brand of Superfoods Valley, a Bengaluru-based start-up and one of the leading disruptors of nutrition supplements that makes everyday nutrition simple, and hassle-free, announced a remarkable 25X growth in the last 18 months. The company grew from INR 40 lacs monthly revenue to approximately INR 2.5 crore monthly revenue, alongside turning CM3 positive. This marks a significant milestone in the journey of the brand, demonstrating strong unit economics and capability to sustain growth at scale.
Founded by parents, Amarpreet Singh Anand & Sahiba Kaur – who were frustrated by the lack of clean, effective and easy-to-use nutrition choices, the brand envisions to make nutrition easy and accessible for Indian families. Good Monk offers innovative, science-backed nutrition solutions that seamlessly fit into everyday diets. The brand challenged the way nutritional supplements have been marketed to us and their rapid growth is a testament of their differentiated proposition.
With the core focus of fortifying daily foods, the brand has been able to achieve this growth primarily due to its consumer-centric innovation with a strong product differentiation, which make the proposition unique and consumer-friendly. The product promised a hassle-free supplement that can be added to one’s daily food without altering the taste, which resonated with consumers and led to a strong word-of-mouth, thereby providing the impetus to grow exponentially.
“At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience. Scaling 25X over the last 18 months validates our mission and inspires us to consistently innovate and push beyond to solve consumer problems while staying true to our business values. Focusing on scaling the business while ensuring clinical efficacy has been a cornerstone of the strategy, which has helped the brand demonstrate effectiveness and high retention rates, which have fueled better unit economics. We hope to continue building business with our core fundamentals in place and fortifying Indian meals”, said Amarpreet Singh Anand, Founder & CEO, Good Monk.
Adding to this, Sahiba Kaur, Co-founder, Good Monk, says, “As parents, our goal was to solve a household problem that we were experiencing personally, with our children and the elderly. We are grateful to our consumers who have been at the core of our growth. This growth milestone reinforces our belief that when a brand tries to solve a household problem and attempts to make lives easier for consumers, it resonates with them, and their support is visible in our growth. This milestone paves the way for the next, and we are committed to staying true to our values and continuing to solve consumer problems through our innovative brand proposition“
With growing health awareness, the Indian nutraceutical market is expected to grow exponentially, and Good Monk is well-positioned to capitalise on demand for convenient nutrition with their innovative offerings. The brand aims to widen its consumer base and penetrate further across mini-metros, tier 2 and beyond markets, with its innovative offerings tailored to evolving consumer needs.
