WickedGud has raised Rs. 20 crore in its latest funding round as it looks to deepen its omni-channel presence and accelerate product innovation in high-growth consumption categories.
Existing investors Orios Venture Partners, Asiana Fund, Shilpa Shetty, and others have doubled down on their investment, following a Rs. 20 crore round raised in November 2024, reaffirming their confidence in the brand’s execution and long-term growth potential. The round also sees participation from Shajikumar Devakar, Co-Founder, Neo Wealth Management; Ajay Mehta, former Content Head, WPP; Sonika Ravula, General Partner, Optional Gravity; and Rahul Colaco, CEO, Fraser & Neave (F&N), who join the company’s cap table.
The fresh capital will be deployed to expand WickedGud’s presence across modern trade, general trade, and digital platforms, strengthen supply chain and backend capabilities, and accelerate innovation in high-velocity categories such as cup noodles and Korean-style spicy noodles.
Bhuman Dani, Founder & CEO, WickedGud, said, “The last 12 months have been pivotal for WickedGud. We have delivered 3x revenue growth, expanded our footprint to over 5,000 retail stores, and successfully entered new high-velocity formats. This funding allows us to scale with discipline, strengthen our go-to-market engine, and build a brand that consistently delivers on taste, nutrition, and affordability for India’s next generation of consumers.”
WickedGud operates in the large and highly competitive instant noodles and pasta segment, where taste, accessibility and price sensitivity are key drivers of scale. The company’s focus on improving everyday staples through a better-for-you lens has enabled it to appeal to a broad consumer base without positioning itself as a niche or premium-only offering.
The brand is currently available across leading online and quick-commerce platforms. Alongside its digital presence, WickedGud has built a strong offline footprint across more than 5,000 retail outlets nationwide, including 1,500+ Reliance Smart Bazaar stores and 50 DMart stores, significantly strengthening its reach across modern trade.
On Amazon, WickedGud has emerged as a category leader, with six products ranking among the Top 30 bestsellers in the Pasta & Noodles category, reflecting strong repeat consumption and consumer acceptance in one of India’s most competitive FMCG segments.
Rehan Yar Khan, Managing Partner, Orios Venture Partners, said, “WickedGud’s strong execution, rapid growth across channels, and category-leading innovations in cup noodles and Korean spicy formats make them one of the most exciting emerging FMCG brands in India. We are doubling down because their trajectory, market share gains, and brand love clearly demonstrate they are building a household name in the making.”
The company recently received international recognition with its inclusion in the Forbes Asia 100 to Watch 2025 list. Founder and CEO Bhuman Dani was also invited to be part of the pre-Budget start-up delegation that met India’s Hon’ble Finance Minister, reflecting WickedGud’s growing relevance within India’s start-up and consumer ecosystem.
On the brand-building front, WickedGud continues to invest in high-visibility campaigns to strengthen recall and cultural relevance. Its latest campaign featuring Shilpa Shetty promotes the Korean Noodles range through humour-led storytelling, spotlighting bold flavours and spice-forward positioning that resonate strongly with younger consumers.
With this latest round of funding, WickedGud aims to consolidate its position across existing categories while expanding into new formats aligned with evolving consumer preferences, as it builds scale across channels in India’s fast-growing packaged foods market.
