Clarity, Colour, Credibility: The New Blueprint for High-Impact Packaging

The food shelf has become a high-stakes arena, where packaging design determines visibility, credibility, and consumer pull within seconds. Aesthetics alone no longer suffice; brands must understand behaviour, colour codes, and category psychology to break through. Dhun Patel, Chief Executive Officer, Therefore Design, has built her practice around this reality. In this feature, Dhun explores…