More Than Meals: India’s Fastest Growth Is Happening Between the Bites

For years, scale in Indian food meant adding more cities, more menus, more kitchens. Now, the fastest growth happens quietly between the bites: a 2 AM cake ordered via Zomato’s peer-turned competitor set, a post-gym smoothie via Blinkit, or a regional favourite in emerging cities like Indore, Madhya Pradesh, India gaining more traction than legacy…